Established in 1949 by Adolf Adi Dassler in Herzogenaurach, Germany, adidas emerged from a previous business partnership with his brother Rudolf (founder of PUMA). Renowned for its innovative athletic footwear, including iconic models like Samba, Stan Smith, and Superstar, the brand is distinguished by its recognizable three-stripe logo initially introduced for stability. Collaborations with athletes, musicians, and designers like Kanye West s Yeezy line, Pharrell Williams, and Alexander Wang have solidified adidas cultural impact, bridging the realms of sportswear, streetwear, and high fashion.